NIKE
Organized Team Sports Division
While at Nike I was able to collaborate on some unique and exciting projects. Working with all sponsored teams, in the NFL, NBA, and NCAA football and basketball, we designed and branded all team apparel and merchandise. I had the opportunity design the bowl product for all Nike sponsored teams who participated in the 1997-1998 NCAA Football Bowl season. We also provided rebranding for such teams as the Denver Broncos, Florida State, and Georgetown.
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t-shirt design system that needed to incorporate the year, the bowl logo, the nike logo, the school logo and colors. In order for the school to be the main feature of the shirt I utilized the one-color black version of all the bowl logos.
I was tasked with visually representing seven guiding principles for the Organized Team Sports division to be displayed around the department. I needed to work with each principle individually and all seven together. I wanted to ultimately represent team sports and all the different types of work done in the department, from the design to production and manufacturing. I chose to use fabric sourced by our team, photography of Nike athletes, and embroidery and screen printing set up by our people. The gray embroidered line represents the common thread through all of our work is the teams we support and the principles we follow. I am very proud of the end result.
detail of embroidery
